Notes on selling
How to sell from a link in your bio: photographs, pricing, delivery and the small decisions that turn a follower into an order.
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12 min read
How to migrate an online shop platform without losing customers
Customers get lost in the gap, not in the move. The order of operations for a shop migration, what you can take with you, and what you never can.
11 min read
Restarting an online shop that stalled
Do not rebuild it. Spend two hours working out which of the four kinds of stall you have, then restart with one product and the people who already paid you.
11 min read
How to give away a free sample of a digital product
Give one complete thing that works on its own, not the first ten pages. Which part to hand over, which part to hold, and why chapter one is the worst choice.
11 min read
One link for every platform
Use one destination and several tagged entrances. How to pick a link people can say out loud, where it goes on each app, and why most traffic hides.
11 min read
Why you should own your customer list
Followers are rented and the rent changes without notice. A list is a file you hold with five columns in it, and the moment to build it is the order itself.
12 min read
Packaging that survives the courier
Your parcel gets dropped, rained on and stacked under a heavier box. Pack for that, not for the unboxing video, and test it on your own floor first.
12 min read
Packing orders faster
Time one parcel and you will find the packing is not the packing. It is walking, hunting and deciding. How to build a station and batch the work by task.
13 min read
Payment links explained
What a payment link is, what it definitely is not, and why sending one tells you nothing about whether you have actually been paid for the order.
11 min read
Photographing clothes without a model
Flat lay, hanger or a stuffed shape. Three ways to shoot clothes with nobody in them, plus the measurement shot that stops half your size returns.
12 min read
Planning a year of drops
You can run four to six real drops a year, not twelve. Build each one backwards from your courier's last posting date and forwards from what you can pack.
11 min read
Posting the same thing everywhere, and where that stops working
Cross-posting saves hours right up until a watermark, a bad crop or the words "link in bio" tell every stranger you were not really talking to them.
11 min read
How to price a digital product for the first time
Pick a number in a band buyers already recognise, then treat it as a test with a date on it. Why $7 and $47 both work and $23 almost never does.