Notes on selling
How to sell from a link in your bio: photographs, pricing, delivery and the small decisions that turn a follower into an order.
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13 min read
Why your audience does not buy
Ten reasons followers do not buy from you, ordered by how often each one is the real cause, with the symptom that identifies it and the fix for each.
12 min read
Working out if you are actually profitable
A full costing of one real month, one basket at a time, including packaging, the postage gap, transaction fees, the subscription and your own hours.
12 min read
Writing a bio that sells
You get about 150 characters and one searchable name field. What to put in an Instagram bio for a small business, in what order, and what to delete today.
13 min read
Writing a refund policy people trust
A refund policy is a decision you make once, so you are not making it at eleven at night with a stranger typing at you. The wording, and where it goes.
11 min read
Writing product descriptions that sell
Your description is not a poem. It's the answer to the four questions people keep asking in your DMs, written down once so you stop typing them out.
11 min read
Writing terms people will actually read
Terms only work if a buyer reads them before paying. Six questions to answer in your own words, put where the decision happens and not on a page nobody opens.
11 min read
You do not need 100k followers
The follower count you need to start selling is one buyer. Where the 100k myth came from, what each audience size really supports, and how to test yours.
12 min read
Writing a YouTube description that sends people to your shop
Your shop link is on line nine and nobody scrolls that far. Here is how to write the first two lines, the pinned comment and the part below the fold.
2 min read
What to photograph when you sell food
You do not need a studio. You need one window, one surface, and the discipline to shoot the thing people actually order.
2 min read
Why your link in bio is costing you sales
A link tree sends people somewhere else to buy. Every extra tap between the post and the payment is a customer you already paid for and then lost.