Notes on selling
How to sell from a link in your bio: photographs, pricing, delivery and the small decisions that turn a follower into an order.
11 min read
Algorithms change, your link does not
Reach is a loan the platform can call in. Here is what actually survives a bad month, and the weekly habit that builds it before you need it.
11 min read
Answering messages when you are asleep
A stated reply window beats a fast reply nobody can predict. Away messages to copy, the three questions to answer before they are asked, and when to break it.
12 min read
How to ask customers for referrals
Telling people to spread the word produces nothing. Ask one happy customer to think of one person, in the week after delivery, and give them something to send.
12 min read
Back to school selling for a small business
Philippine back-to-school demand arrives in three waves, on payday, and mostly by COD. How to bundle by grade level and survive the enrolment rush.
12 min read
Black Friday for very small shops
A discount you cannot fund is a loss you scale. The arithmetic of what a percentage off really costs, and what to sell in November instead of price.
12 min read
Brand deals versus selling your own thing
Brand deals pay now and stop. Your own offer pays later and compounds. An even-handed comparison of cash timing, ceilings, admin and when to do both.
12 min read
Building a catalogue people can scan
Position one earns more than everything under it. How to order an online product catalogue, when categories help, and why your bestseller ends up seventh.
11 min read
How to build a waiting list for a drop
Sixty units and nine hundred followers is not a drop, it is a hope. A waiting list of 140 contactable people is what makes a launch hour work.
11 min read
Building an email list without a website
You can build an email list without a website using a free hosted signup page. The five places addresses actually come from, ranked by what they yield.
14 min read
Building trust before money moves
Trust is not a feeling you create with a nice page. It is built at seven specific moments in the chat, and the money moment is the sixth of them.
12 min read
How to bundle digital products without discounting your best seller
A bundle only earns more if it moves people up or brings new buyers in. Price it at two to two and a half times a single item, and never below that.
12 min read
Cash on delivery for small sellers
In much of the world COD is the default, not a fallback. What refusals really cost, how to cut them, and how to get your money out of the courier on time.