Notes on selling
How to sell from a link in your bio: photographs, pricing, delivery and the small decisions that turn a follower into an order.
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11 min read
How to follow up with a customer without being annoying
Two follow-ups, at 48 hours and a week, each carrying new information. Then one message that lets them off the hook. Then stop, and mean it.
11 min read
How to get found on Google as a small seller
You will not rank for buy shoes online. You can rank for your own name, your town plus what you sell, and two very specific pages. Start with those.
13 min read
How to get repeat buyers
A second order is a timing problem, not a loyalty problem. Work out when your product runs out, write it down, and be there on that day with one message.
13 min read
How to handle an angry customer
The first reply decides everything. Three parts, sent inside an hour, with a date in it. Scripts for late orders, wrong items and the ones in your comments.
12 min read
How to handle sizes and variants
One product with options beats twelve near-identical listings. How to decide what is a variant, what is a separate product, and what to do when one sells out.
12 min read
How to know a bank transfer actually arrived
Matching a payment to an order, choosing a reference that survives, and handling the transfer that comes in short, twice, or from a name you do not recognise.
11 min read
How to know which product to push
Rank by profit per hour, not by revenue and not by which one you like. Then push one product for four weeks instead of fourteen products once each.
11 min read
How to launch to a small list
Launching a product to a small audience is not a campaign, it is about forty conversations. The seven-day shape, what to send, and what breaks.
12 min read
How to name your products
Cute names lose sales to plain ones. What a product name has to do in a grid, in a search box and in a WhatsApp order, and the format that handles all three.
15 min read
How to photograph jewellery
Reflections, scale and focus are the three problems. How to photograph jewellery to sell on a phone, and why a hand shot beats a flat lay every time.
13 min read
How to photograph what you sell
Six photos, one window, one afternoon. What a buyer is really checking in a product shot, and the picture almost no small seller remembers to take.
12 min read
How to price what you make
Materials times two is how makers go out of business. Here is the arithmetic that includes your hours, your failures, your fees and the packaging.