Notes on selling
How to sell from a link in your bio: photographs, pricing, delivery and the small decisions that turn a follower into an order.
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13 min read
How to price your first paid offer
Your first price is a research instrument, not a revenue decision. How to pick a number, how many sales to hold it for, and what each outcome tells you.
11 min read
How to read your own numbers
Four numbers matter at your size and views is not one of them. Orders, average order value, contribution per order, and how many people come back.
12 min read
How to run a discount without losing money
A discount comes out of your margin, not your price. Work out how many extra units it makes you sell before you announce it, because the number is brutal.
13 min read
How to run an Instagram giveaway that actually sells
Most giveaways buy you followers who entered for a prize and never come back. Here is the version that ends with orders instead of a bigger dead audience.
14 min read
How to sell digital products and services online
A file can be copied a million times. An hour cannot be copied once, or restocked. That single difference decides your price, your delivery and your week.
12 min read
Selling home cooked food online as a tiffin service
Prepaid weekly cycles, the pause day, delivery windows and the maths on a ₹90 dabba. How to run a home tiffin service that survives past month three.
12 min read
How to sell on TikTok without TikTok Shop
TikTok is the best free reach a small seller can get and the worst place to take an order. Here is how to sell from it when Shop is not an option.
11 min read
How to sell a PDF without a website
You need a file that opens on a phone, a page with a price, and a way to take money. No hosting, no plugins, no developer. Here is the whole process.
11 min read
How to shoot a product video
Under 20 seconds, one continuous action, no talking and no tripod. How to shoot a product video on a phone that sells the thing rather than decorating it.
12 min read
How to start selling baked goods from home
Home-kitchen rules, shelf life, and why cookie orders and cake orders are two different businesses. What to sort out before you take the first $40 order.
11 min read
How to take bookings online for a small business
Four settings decide whether a booking page helps you or ruins your week: notice period, duration, deposit and location. Set the notice period first.
11 min read
How to take orders on WhatsApp
A blank chat is a form your customer has to fill in from memory. Here is how to make orders arrive already written, and how to confirm them properly.