Notes on selling
How to sell from a link in your bio: photographs, pricing, delivery and the small decisions that turn a follower into an order.
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13 min read
Getting paid by a business, not a person
Purchase orders, net 30 and accounts payable, explained for a small UK seller who just got their first order from a company instead of a customer.
14 min read
Getting paid for a custom order
How to quote custom work properly, stage the payments against approvals instead of dates, and stop scope creep with one sentence that never says no.
14 min read
How to get your first ten orders
Your first ten orders come from people who already know you, asked one at a time, by name. Not from traffic. Here is the two-week job that gets them.
11 min read
Handling a bad review
Your reply is not for the reviewer. It is for the next few hundred people reading it. The formula, six worked replies, and when to stay quiet.
14 min read
Handling returns without a warehouse
Returns from a spare room are a process problem, not a storage problem. One shelf, three steps, and the arithmetic on whether you want the item back at all.
12 min read
How many products should you launch with
Five, usually. The real cost of a product before it earns anything, why a big launch sells less than a small one, and how to plan around a 20-product cap.
13 min read
How much to pay yourself from a small business
Set your pay from the worst month, not the best one, and take it on a fixed day like any other cost. What is left over is the buffer, not your wages.
11 min read
How often should you post about your product
How often to promote your product is a supply question, not a tolerance question. The ratio that works, twelve angles on one item, and what to do.
11 min read
How payment fees eat a small order
The percentage is not what hurts. A fixed fee per transaction turns a cheap basket into a bad deal, and the tables below show exactly where it flips.
11 min read
How TikTok live selling works
A three-hour live is easy. Turning sixty comments saying "mine" into sixty paid orders is the hard part, and nobody explains that half properly.
12 min read
How to apologise and keep the customer
Four sentences, sent before they ask twice. The words that quietly void an apology, how much to give back, and the follow-up almost nobody sends.
12 min read
How to collect reviews that convince
Five stars and "love it, thanks!" sells nothing. Ask customers what nearly stopped them buying, and their answer is the review the next buyer needs.