Notes on selling
How to sell from a link in your bio: photographs, pricing, delivery and the small decisions that turn a follower into an order.
2 / 18
12 min read
Choosing a courier you can trust
Pincode coverage, weight slabs, COD remittance and RTO cost decide whether a courier works for you. The rate card is the least useful page in the deck.
11 min read
Christmas orders without the chaos
Backwards planning for a UK small shop. The last posting dates, the cut-off you publish, the private one you keep, and how to say no in December.
12 min read
Dealing with fake orders and time wasters
Most fake orders are not fraud, they are forgotten impulse buys that come back as refused parcels. How to screen them out before you pay freight twice.
12 min read
How to send large files to customers without losing the sale
A 900MB zip fails hardest for the buyer who needs it most. Shrink it, split it into parts that work alone, and say the size on the page before they pay.
11 min read
Delivering locally without a courier
How small sellers in Lagos and beyond run deliveries with dispatch riders: what moves a quote, what to agree before pickup, and how to batch drops properly.
11 min read
Delivery times you can actually promise
Your handling time and the courier transit time are two separate clocks. How to add them up, pad them honestly, and give buyers a date instead of a range.
16 min read
Do you need an app for your small business
Almost always no. What a native app really costs to keep alive, why the install step kills the sale, and the narrow case where the answer flips to yes.
12 min read
Do you need card payments to sell online
Cards cost a subscription plus a percentage plus a fixed fee. Here is the order volume where that stops being a bad deal, worked out with real numbers.
15 min read
Do you need to register your business to sell online
Most people can sell legally without registering anything first. What matters is knowing which trigger forces your hand, and what registering really changes.
11 min read
End of year stock clearing
What you paid for dead stock is gone either way. The arithmetic of holding it versus discounting it, and a markdown ladder with dates attached.
11 min read
Finding out why people abandon before they pay
Twenty-two people asked the price and four bought. The other eighteen will tell you why if you ask them properly, and it is usually the delivery cost.
12 min read
Free versus paid selling tools, and where the crossover really is
Free plans are priced in percentages, caps, branding or data. Work out which one you are paying, and the order count where paying money gets cheaper.