Notes on selling
How to sell from a link in your bio: photographs, pricing, delivery and the small decisions that turn a follower into an order.
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13 min read
What to do about a partial payment
The customer paid less than the total. How to tell a bank fee from a rounding from a quiet renegotiation, and what to say in each case without losing them.
12 min read
What to do about tax on online sales
You are taxed on profit, not on what lands in your account. What that means for a UK seller, what counts as a cost, and what to look up rather than guess.
11 min read
What to do when a parcel goes missing
Tracking says delivered, your buyer says it never came. What UK law puts on you, when a parcel counts as lost, and how to settle it without losing the buyer.
12 min read
What to do when a platform bans your business account
Your account is gone and so is every customer who only knew you through it. The first hour, the appeal, and how to rebuild so it costs less next time.
12 min read
What to do when a post goes viral
A post takes off at midnight and you have nine of the thing. The first hour, the pinned comment, the stock count, and the promises not to make.
14 min read
What to do when the DMs get out of hand
There is a point where replying stops being possible. Here is the number that tells you, and what to change upstream so the messages stop arriving.
12 min read
What to do when nobody is buying
No sales in your online shop is usually one of six problems, and they have opposite fixes. Work down the list in order, cheapest check first.
13 min read
What to do when you cannot fulfil an order
Tell them the day you know, in one message, with a default option already chosen. The wording for out of stock, late, partial and cannot do it at all.
11 min read
How to choose a link in bio tool without reading a feature list
Nine questions that decide whether a link makes you money, and the four flashy features that never do. Test each candidate in about twenty minutes.
14 min read
What to put in the box
Four things earn their place in a parcel and most of the pretty extras do not. The note that gets photographed, the care card, and where the money is wasted.
11 min read
What to put in your bio link
A buyer gives your bio link about eight seconds. Here is what has to be answered in that time, what order to put it in, and what to cut entirely.
12 min read
What to say when a buyer says they paid
Scripts you can copy, in the right order, for the moment a buyer insists the money has been sent and your own bank account still shows nothing.