Notes on selling
How to sell from a link in your bio: photographs, pricing, delivery and the small decisions that turn a follower into an order.
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12 min read
The creator middle class nobody posts about
Making a living as a small creator is arithmetic, not fame. Here is what a real £2,600 month contains, line by line, hour by hour, after costs.
12 min read
The first thousand dollars online
Four sales at $250 or a hundred at $10. Same total, completely different businesses. The arithmetic of a first thousand and the route most people should take.
11 min read
The quiet months and what to actually do in them
Three orders in June against thirty-one in December is a season, not a failure. Here is how to tell the difference and what the quiet weeks are for.
14 min read
Turning an audience into income
Nine hundred followers is enough to earn money, just not the way most advice assumes. What to sell, what order to do it in, and when to wait a while.
11 min read
Turning free content into a paid offer
The paid thing is not more of the free thing. How to audit what you have posted, find the question underneath it, and package the part people will pay for.
12 min read
Turning Instagram DMs into orders
Instagram cannot prefill a message, so every DM order arrives as whatever the buyer typed. Here is how to work with that instead of against it.
12 min read
How to turn one customer into three
Word of mouth is not luck. It is a sentence people can repeat, a moment worth repeating it in, and a link that survives being forwarded twice.
13 min read
How to sell tutoring online when your hours are the whole product
Packages beat single sessions for both of you. A 24-hour notice rule and a three-line recap to the parent are what actually stop the cancellations.
13 min read
What to do when you update a file people already bought
Replace the file and every buyer with a live link gets the new version. The ones whose link expired get nothing, and they are the ones you have to email.
11 min read
How to use customer photos to sell
A buyer's messy windowsill photo outsells your studio shot. Here is how to ask permission properly, the exact message to send, and where the photo goes.
11 min read
Using WhatsApp channels to sell
A channel is a noticeboard, not an inbox. Nobody can reply and you cannot see who follows. Here is how to sell from one anyway, and what it costs you.
11 min read
Valentine's Day for small sellers
One day, one delivery window, and half the orders in the last 72 hours. How to run pre-orders with a fixed dispatch date and cap what you can actually make.